Postgraduate Program

MSc Fashion, Apparel and Luxury Management

Why this Programme?

This course is designed for next generation of fashion, luxury and lifestyle industry professionals and other professionals involved in retail industry and offers a comprehensive course built on latest industry trends, modern management strategies and direct input from fashion industry.

The course presents key areas such as predictive analytics, supply chain management, strategic management, innovation and design thinking, retail management, consumer behaviour, fashion marketing, communication and digital trends in fashion while maintaining a strong focus on creative problem solving and current practices

Modules

Contemporary Lifestyle Management

This module is designed to provide students with knowledge and understanding on diverse luxury, fashion, lifestyle and related industries of the modern world, while elaborating on the theories, models, tools and methodologies used in the field of contemporary management specifically within these businesses.

It presents core strategic management concepts along with an consumer behaviour and encourages students to develop a critical, analytical approach to solving work-based management
issues.

Retail Management in Luxury and Fashion

In this module, students will be introduced to associated principles, academic research, contemporary analytical and planning tools used in retail management in luxury, fashion and lifestyle industries.

This module explores in detail, the mathematical concepts in retailing industries along with theories such as role of employees in retailing, the role of personal service in retailing and the management of customer relationships.

Attention will also be given to service quality issues in retailing. It is designed to provide students with knowledge of the meaning, role and application of contemporary frameworks in the retail sector. The importance of the concepts such as fashion pyramid, assortment planning and OTB will also be explored.

Innovation, Trends and Design Thinking

Innovation thinking and design thinking is essential for the product development process in the luxury, fashion and lifestyle industries.

This module is designed to enhance the design and innovative thinking abilities of the students while introducing them to strategies such as trend forecasting, product development and lifecycle planning.

Furthermore, this module will also explore how technologies and design thinking can be utilized to create a competitive advantage in luxury, fashion and lifestyle industries.

Marketing for Fashion And Luxury Brands

Marketing is fundamentally important in luxury, fashion and lifestyle industries, and it is necessary to develop a comprehensive understanding on all aspects of marketing including merchandising, marketing communication, brand building, brand marketing, e-marketing and marketing strategies.

Understanding the theory and application of international marketing in a diverse cultural context is central to marketing in the era of globalisation and digitalization. Thereby, this module is designed to provide a comprehensive and up to date overview of global marketing landscape of luxury, fashion and lifestyle industries.

Fashion and Luxury Supply Chains

The business processes in luxury, fashion, lifestyle related industries shift constantly and is required to adapt to new business opportunities emerging around the world. It is a fundamental process in these industries to develop, manage and source materials in such a way that the timely delivery of the products can be ensured in all conditions.

Building profitable relationships with partners and suppliers, balancing both cost and risk with lead times are the key challenges faced in luxury, fashion and lifestyle industries.

This module explores a variety of perspectives on product sourcing and supply chain issues, along with forecasting and customisation strategies, agile models and the role of technology in supply chain, so the students can respond efficiently and effectively to constant changes in consumer demand.

Emerging Technologies in Luxury and Fashion

Businesses in today’s world are experiencing a rapid shift from using conventional methods to utilising E-technology to increase productivity and reach. In recent times, there is an exponential growth in the interest to shop online, as opposed to traditional methods.

Managers in luxury fashion and lifestyle industries should look into ways which they can use automation and contemporary technologies to improve business efficiency, improve customer satisfaction and remain competitive.

This module looks into some of the technologies that luxury fashion, lifestyle and related businesses are using in order to remain competitive, and emerging technologies that can have a significant impact in the field in foreseeable future.

Research Methods and Skills

This module is intended to provide the students the necessary skills required to design their business research project as well as to bring together different areas of the course, allowing the student to reflect on their learning across the course and equip the students with necessary professional skills for professional development in their respective sectors of employment.

Business Research Project

This module builds on the research skills gained by the students in the Research Methods and Skills module, by which students have identified their research topic, and developed a research proposal in consultation with the supervisors.

Rankings

A top 10 UK university for student experience

(The Times and Sunday Times Good University Guide 2024)

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A top 10 UK university for teaching quality

(The Times and Sunday Times Good University Guide 2024)

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Top 25% of UK universities for social inclusion

(The Times and Sunday Times Good University Guide 2024)

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A top 20 UK university for student support

(Daily Mail University Guide 2024)

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A top 50 UK university for graduate salaries

(Daily Mail University Guide 2024)

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