MSc International Events, Leisure and Tourism Management

This module critically explores issues of marketing management in the context of Events, Leisure, Tourism and the Creative Industries. It covers some of the essentials of marketing management theory and offers a structured approach to identifying, understanding and solving marketing management problems.

The concepts, principles and frameworks examined in the module apply nationally and internationally to a wide range of organisations and sectors, with a focus in core Events, Leisure, Tourism and the Creative Industries activities.

This core module supports the development of the learner through their engagement with marketing management theory and further develops their prior relevant skills through the application of theory to practice.

The module critically explores current issues of project and quality management in the context of Events, Leisure, Tourism and the Creative Industries. Managers and executives at all levels within the Creative Industries sector typically manage projects and deal with quality management issues.

The module covers essential concepts and offers key knowledge, skills and a structured approach to identifying, understanding and solving some of the issues of project and quality management.

The concepts, principles and frameworks covered, apply both in the UK and internationally, to a range of organisations and sectors, focusing on Events, Leisure, Tourism and the Creative Industries.

The module presents an overview of the current key issues of Fundraising and Public Relations (PR) in the context of Events, Leisure, Tourism and the broader Creative Industries. This module aims to develop a broad, informed and critical understanding of some of the key and complex issues surrounding fundraising, in UK and worldwide.

It also examines some key contemporary issues, theoretical and practical perspectives in PR at both national and global levels. Both underpinned by current academic and professional research in Fundraising and PR, to aid students to gain insights into contemporary, academic and applied practices.

The module starts by looking at the role of financial statements in a business and explores how they capture the value of a business. You will develop an overview understanding of fundamental accounting/finance concepts and principles and techniques in relation to financial statements analysis.

You will also explore issues of management accounting techniques and examine their use in financial management decision making. You will also discover the key sources of finance for business and understand how to determine the most appropriate financing strategy for a business.

Management and leadership go together in business organisations, with managers typically expected to lead others as part of their role.

The module will examine the roles and responsibilities of manager and leader, and the demands on these roles in international, digitally enabled businesses.

This module will focus on the concept of e-commerce within aviation management and the impact of the digital age will continue to have on the strategic activities of airlines and airports.

The start of the e-commerce revolution was back in 1995 with the first innovators including Alaskan Airlines and British Midland developing their first website booking engines. Since this time the global online travel sector has grown to generate more than half a trillion dollars in revenue.

The field of corporate social responsibility has practically transformed our world and reoriented the way corporate entities conduct and perceive their operational activities. Corporate managers and those who represent corporate entities are expected to always behave ethically.

Modern societies now expect that solutions to our social and environmental problems cannot only be the prerogative of nation governments, businesses of the 21st century have a lot to contribute when finding solutions to these problems. The demands modern stakeholders put before corporate entities have continued to increase; tomorrow’s managers need to know how to meet these demands.

Some scholars have in fact argued that corporate social responsibility has drawn our attention to some of the excesses which globalisation has brought unto the corporate scene in the 21st century.

This module provides you with the opportunity to work on specific business issues that organisations are facing. Utilising your competences of handling and managing business challenges, starting from problem identification and concluding with solution related recommendations, thus encouraging research into real world business issues impacting organisations.