BSc (Hons) Airline, Airport, & Aviation Management 

The focus of this module is management and the development of students as managers. Managers are crucial to getting things done, for example, they plan, organise, lead and coordinate the work of others in order to meet organisational goals efficiently and effectively.

The challenges of managing in today’s ever-changing, increasingly uncertain, complex economic environment requires managers to have the knowledge, ability and skills to take action, such as managing information, delegating tasks, setting goals, building teams, motivating others and, along with numerous other activities, achieve organisational success.

Data analysis is a top business priority. It drives the opportunity for performance improvement and, with advances in technology and software, data are generated at an ever increasing rate. As such, it is not surprising business data analysis and software skills are among the top graduate skills sought by employers today.

Understanding and Managing Data, responds to these market demands by providing the underpinning skills required to make effective use of quantitative and statistical analyses and develops students’ interpretation and reporting skills.

This module will provide an overview of the important functions of airport management for the seamless operation of the aviation system. Airports have a vital role in processing of air passengers and air cargo to ensure that the aviation system functions safely and securely.

Airports are complex businesses and have a range of attributes including being land-lords, providing infrastructure (terminals and runways), providing retailing environments, providing the operational environment for airlines.

Of course, there are many different types of commercial airports, small (local) airports, regional airports, international airports and global hubs etc.

This module will give an overview of the modern-day cargo industry and its operational challenges and opportunities. The module will focus on how the industry has evolved and who the key players are within it. It will examine trends in existing and emergent markets and the increasing role of technology within the sector.

The module will also look at relevant key pricing aspects as they relate to both normal cargo and, abnormal outsize cargo. The Module will also look to study patterns in traffic flows and, a study of topical issues applicable to air cargo managers in today’s turbulent trading environment

This module serves as a comprehensive exploration and elucidation of the fundamental principles that underpin both micro and macroeconomics, essential for grasping the intricacies of airport and airline operations.

Within this framework, the module delves into the analysis of supply and demand, explores the principles governing costs, revenue, and pricing dynamics, and explains concepts related to the productivity and performance of airlines and airports.

Additionally, the module will introduce the concept of market failure and look into the economic facets specific to the airline and airport industries, incorporating industry benchmarks crucial for evaluating their overall performance.

The module aims to provide an understanding of the marketing process in contemporary organisations and in the context of tangible goods and services.

The service sector accounts for a significant proportion of GDP and employment in most developed economies and therefore it becomes essential for students to gain insight within the area.

In this module, students are introduced to a range of marketing theories such as the marketing concept, consumer behavior, business environmental analysis, marketing research, consumer insights applicable to tangible goods and services marketing.

The module is designed to acquaint students with the concept that the aviation sector functions most effectively when viewed as an intricate system, where various components are interdependent. This interdependence highlights the crucial role played by all stakeholders in ensuring the delivery of high-quality services.

The perspective adopted by the Civil Aviation Authority, conceptualizing the aviation industry as a comprehensive ‘aviation system,’ underscores the involvement of multiple stakeholders. Successful service delivery necessitates each stakeholder’s professional commitment.

The module introduces fundamentals of Arline Operations, current issues and its applications in the industry. Airline operations present a striking dichotomy. Each day, airlines safely transport millions of passengers around the world.

Often, however, they fail to deliver on the ordinary e.g. ground crew turning up late to open doors, loss of bags, millions of pounds in chronically underutilised aircraft etc.

The module emphasizes developing personal leadership styles and evaluating innovation processes within organizations by applying classic and contemporary theories, critiquing case studies, and examining how innovation operates within the contemporary economy.

It also explores the interconnectedness of leadership and innovation, encouraging students to apply theoretical concepts to real-world scenarios, particularly within the Aviation industry.

Financial decision-making is important for any and every business. This natural mental process needs to be informed to select a course of action from several alternative options. One of the most essential elements that help to facilitate the implementation of the business strategy in an organisation is Finance.

The financial manager of an organisation plays a central role in making decisions on optimum utilisation of financial resources and assess the implications for shareholders and other stakeholders, and the need for effective corporate governance.

Therefore, managers require critical understanding of key financial management issues, aviation performance indicators and methodologies relating to financial management frameworks.Managers use these tools when they are faced with making financial decisions in the aviation business environment.

This module provides students with knowledge about financial decision-making approaches and control systems aviation businesses use to make managerial decisions.

The role of this module is to introduce the role of strategic analysis and planning for airlines and airports to determine a sustainable future for these partners.

The module will explore the vital nature of understanding the external environment and the opportunities for growth and development depending on internal capabilities and the external environment.

The module introduces the key themes and understanding for airport planning and development which is a complex agenda that requires strategic over-sight.

Airports are unique businesses that have many stakeholders and uniquely require local support as well as government support to succeed. They also have a unique relationship with airlines as they are symbiotic operators with airlines

This module provides a comprehensive and up-to-date understanding on brands, brand equity and strategic brand management. It outlines the concepts and framework of branding, which are crucial in designing, implementing marketing campaigns as well as activities to build, measure and manage brand equity.

It provides students with the tools and techniques to improve long-term profitability via creating effective brand strategies.

‘Service Excellence for Creative Industries and Aviation’ investigates practices and strategies used in managing exceptional relationships between customers and service providers.

Consistent delivery of high-quality service increases customer loyalty, businesses reputation and competitive advantage, hence the module focus lies in the exploration of all aspects of excellent service delivery.

The Professional Consultancy / Project is a capstone module in which students will be required to undertake a business project aimed at enhancing their employability as well as providing a platform for further professional development.

This module requires students to undertake and write up an individual project that gives them the opportunity to not only consolidate their learning on the programme, but also to clearly apply their learning in a real-world context.

Furthermore, it will provide students with the opportunity to showcase their professional competences built throughout the programme.